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Yunnan Tianbao Birch Biologicals Becomes Vice Chairman of Yunnan Geographical Indication Industry Association
Release time:
2022-10-25 00:00
On the afternoon of October 22, the first general meeting and founding conference of Yunnan Geographical Indication Industry Association was held in Kunming. Marking the establishment of Yunnan Geographical Indication Industry Association, Yunnan Province Geographical Indication Industry ushered in new opportunities.
On the afternoon of October 22, the first general meeting and founding conference of Yunnan Geographical Indication Industry Association was held in Kunming. Marking the establishment of Yunnan Geographical Indication Industry Association, Yunnan Province Geographical Indication Industry ushered in new opportunities. The association is supervised by Yunnan Provincial Market Supervision Administration and Yunnan Provincial Intellectual Property Office. In the future, the association will build bridges and links between the industry and government departments, enhance the service level of the province's geographical indications industry, and create a good image of the geographical indications industry in Yunnan Province as "retaining nostalgia, revitalizing the industry, and promoting the brand". Yunnan Geographical Indication Industry Association was established, will play an important role in helping Yunnan Plateau specialty products out of Yunnan, enhance the quality of Yunnan geographical indications product quality, brand and market competitiveness, drive farmers to increase production and income, and help revitalize the countryside.
At the meeting, member representatives considered and voted on the "Yunnan Provincial Geographical Indications Association Constitution (Draft)", elected the first president, vice president, secretary general, supervisors and governing units of the Association. Yunnan Tianbao Birch Biological was authorized to become the vice president of the Yunnan Provincial Geographical Indication Industry Association, General Manager Zhong Yu, as one of the initiators of the Yunnan Provincial Geographical Indication Association on behalf of the vice president of the unit, spoke on stage. Told the application of geographical indications as a regional public brand, the successful cases and implementation details of the growth of a number of industries to help. At the same time, the report shared a representative industry of Yunnan Plateau Characteristic Agriculture: white kidney bean industry, combined with the landmark brand, the use of high and new technology to empower industrial clusters, and to promote the high quality development of the white kidney bean industry specific proposals.
At present, white kidney beans have not yet been presented as a high-profile geographical indication in the global context. Yunnan Province, as the main producing area of high quality white kidney beans with the largest planting area and commercial scale in the country, has the advantages and foundations of many years of white kidney bean planting, germplasm innovation, scientific and technological transformation and commercial application development, and is currently ranked among the world's top in terms of both production and quality, so that Yunnan's white kidney beans are fully equipped with the conditions of becoming a geographic landmark of various elements. As the initiator and representative of Yunnan Food Industry Association's Kidney Bean Industry Cluster Committee and one of the important initiators of Yunnan Geographical Indications Association, Yunnan Tianbao Huahua Bio has been actively promoting the identification of geographical indications for Yunnan white kidney beans. It is hoped that through the creation of geographical indications for Yunnan white kidney beans, the market competitiveness of Yunnan white kidney beans will be enhanced and the industrial upgrading and development of Yunnan white kidney beans will be promoted.
Geographical indication is a mark that proves that a commodity is produced in a particular place of origin. "One side of the soil and water to raise a side of people", but also can produce unique landmark products. Yunnan is located in the inland low-latitude plateau, with good lighting conditions, abundant water resources per capita, and diverse climate types, which has a good foundation for the development of geographical indications industry. At present, the province has 487 geographical indications, ranking 6th in the country. These geographical indications products, carrying the rich local flavor of the south of the colorful clouds, formed from the characteristics of Yunnan's charm, in the role of the market mechanism, the beauty of the name spread far and wide, into thousands of households, favored by consumers, become the province's masses of people to increase their income and wealth of an important basis, but also in helping the growth of characteristic industries, promote high-quality development plays an irreplaceable role. (Source: Yunnan Net)
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